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Articles, white-papers and works in progress
The New CIO
by Russ McBrien
(release in late 2003)
Interviews with the nation's top performing CIOs provide the basis of Russ McBrien's new work. With a focus on practical advice and best practices this new book will be a must read for all CIO and those who would like to be one. Preview some of the material in selected topics below
Books from ADJUNCT Authors
by Dr. Thomas J. Buckholtz
Information Proficiency provides a comprehensive basis for understanding, anticipating, mastering, and even shaping the dramatic changes we are experiencing in the Information Age. For executives, entrepreneurs, empowered employees, information systems professionals, and technology developers, this book delivers inspirational success stories and an easy-to-use roadmap to achieve business success. Tom Buckholtz provides much-needed insight into integrating knowledge and technology tools into the organization’s strategy and structure, offering readers ways to align enterprise business and information goals and practices.
WhitePaper:
author Bob Kasper
Bob provides an overview of key issues with ROI.
Information Proficiency provides practical advice on:
· Setting and achieving goals.
· Enhancing decision making and overall business capabilities.
· Maximizing benefits from knowledge and data.
· Integrating technologists into the strategic future of organizations.
· Designing systems and technologies that are both capable and flexible.
· Dealing effectively in the marketplace, whether as a buyer, seller or consultantAvailable today from AMAZON.COM ISBN: 0471286753
Customer Relationship Management: Getting It Right
by Judith Kincaid
A new book by Judy Kincaid that shows you how to build a winning CRM program -- one step at a time!
This book presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. The leader of HP's enterprise-wide CRM initiative shows how to identify the elements of CRM most crucial to your organization, then implement infrastructure to deliver on your key priorities, whatever they are. Through real-world case studies drawing on her extensive experience as a CRM leader and consultant, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's authoritative process examples and detailed templates make it easier to get started -- and get results.
· Developing realistic strategic plans and road maps customized to your organization
· Getting started fast, and iterating "small steps" to powerful success
· Designing integrated customer databases and infrastructure
· Establishing realistic expectations and metrics
· Understanding the crucial interactions between the technical and management aspects of CRMThe book is available from the publisher at www.phptr.com or www.amazon.com .
PRENTICE HALL, Upper Saddle River, NJ 07458
ISBN: 0-13-035211-X
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