Adriana Vela 

avela@ajunctex.com

Ms. Vela is an accomplished, high-energy marketing expert with a special talent for ferreting out opportunities. Fortune 100 companies such as Hewlett Packard, Compaq Computers, Tandem Computer, as well as early-stage start-ups have benefited from her talent and overall business acumen. Backed by 17 years of experience in the high tech industry, Ms. Vela has expertise in product management, program and project management, and corporate and customer-focused initiatives. With years of international experience and fluency in Spanish, she has strong specialization in developing markets in Latin America and has been instrumental in sales turnaround strategies. In a two year period as a Director at Compaq her efforts led to a 50% increase in sales. Ms. Vela also developed the strategy and was the driving force behind a multi-company standards initiatives leading to the creation of a new PCI SIG-sanctioned industry standard called Hot-Plug PCI.

Ms. Vela’s particular strengths include

• Ability to identify new markets for improved sales opportunities
• Ability to create the right energy around an initiative and stimulate customer confidence
• Ability to see the big picture and drive a strategy to execution with laser focus
• Creative problem-solving and ability to take decisive actions to implement solutions

Representative Accomplishment

• Achieved 40-50% sales growth in two years by developing a solid strategy and comprehensive marketing plan focused on sales teams, installed base customers, and industry press.
• Restored customer confidence in product line by developing a turnaround marketing strategy.
  Gained sales force mind share via strong sales training programs and sales support strategy.
• Grew new markets in Latin America with internationally tailored programs.
  Managed multi-million dollar initiatives that increased market awareness and acceptance.
• Influenced corporate infrastructures to ensure success of initiatives, ideas, and strategies that I was responsible for.
  Achieved significant market awareness for specialized technology in the OEM market including winning ‘Product of the Year’ in InformationWeek two years in a row.
• Launched new product lines, new technologies, and strategic initiatives resulting in excellent press coverage and product sales growth.
  Forged strategic alliances and partnerships with OEMs, Distributors, System Integrators, Independent Software Vendors (ISVs) and others for successful launch of initiatives.
• Addressed Compaq’s proprietary image by conceptualizing and driving a multi-company initiative to make PCI Hot Plug technology a formal industry standard with the PCI Special Interest Group.
• Drove a multi-company launch and marketing campaign for market adoption of Compaq’s PCI Hot Plug resulting in flagship recognition for Compaq.
• Successfully sold concepts that were not intuitive.
• Drove creation of new sales channel to stop sales erosion caused by 3rd party competition.
  Managed a product portfolio valued at more than $925 million in revenue and drove product growth to 69% in ‘94 and 39% in ’95.

Representative Clients

PlusStream Inc

Key Research

Science Futures

Previous Positions

Compaq Computers, California 1997-2001

Director, Regional Marketing, Latin America, Tandem Business Unit
Director of Marketing, OEM Business, ServerNet Business Unit Marketing Manager, NT Business Unit, Tandem Computers

Compaq Computers, Houston 1995-1997

Marketing Program Manager, High Availability Solutions Technology Program Manager, Enterprise Computing Group

Hewlett Packard, California 1987-1995

Product Manager, General Systems Division Business Planner, General Systems Division Senior Engineer, Spectrum Lab