Bart Coddington

bcoddington@adjunctex.com

Bart is an industry analyst expert who provides high-tech clients an integrated process to developing focused, articulate, concise, and effective messaging to the industry analyst community. Bart works with internal experts and uses decades of proven first-hand industry knowledge. He develops specific strategies and messages to provide client organizations a unique competitive advantage that goes well beyond their products and services

With over three decades of experience in various segments of high-tech industry, including IT infrastructure, services and products Bart brings great expertise to each engagement. He has workied with Hewlett-Packard Company in a number of strategic marketing functions. This includes positions in Industry Analyst Relations, User Group Relations, Sales Center and Product Marketing. Prior to HP, Bart had 17 years in IT -- providing leadership to establish, maintain, and support an effective infrastructure. The results created closer alignment of information capability with the business vision.

Expertise Summary

• Relationship management: Effective use of skills to insure open communication with analysts. In addition to 12 years of industry analyst relations was also responsible for HP’s relationship with its independent user group, Interex, for four years.
• Presentation preparation: Work with clients on their presentations for the analyst community. Effective presentations are a critical part of the communication process.
• Speaker training: Collaborate with speakers to prepare for briefing session with analysts. Covering effective methods for communicating major messages.
• Process management: Manage all aspects of the analyst communication for both continuous awareness as well as product launches.
• Event management: Extensive experience in running successful events for industry analysts, customers, user groups and management tours.