Ms. Silvesti is a high-energy executive with over 20 years experience in business development, marketing and international channel management for high-tech companies. She has applied her expertise in channel and alliance strategy, channel marketing, business development and sales at global corporations and start-ups. As a corporate employee, Ms. Silvesti has held both strategic and tactical positions. As a consultant, she has advised clients on building strategic partnerships. She also has research and publishing experience.
Ms. Silvesti’s success is due in part to her ability to form and lead teams and focus the team on the critical success factors. Working across organizational boundaries to develop solutions is a skill she honed at Fortune 100 companies. She has managed teams in multiple locations, developed relationships with computer manufacturers, dealers, distributors, value-added resellers, independent software vendors, consultants and OEMs.
Ms. Silvesti’s extensive experience allows her to:
Representative Accomplishments
Executive Management
Drove development and execution of hiring, training, marketing and compensation programs for entry into the reseller channel for a security software company resulting in over 30 signed contracts with security-focused resellers in 6 months.
Developed marketing, sales and partnership strategies for an online-community management software startup.
Business Development
Developed and executed a business plan for Hewlett-Packard UNIX servers and workstations that resulted in growth of 450% over 3 years for a global technical distributor
Built a dedicated channel sales and marketing organization for a computer storage solution resulting in $26M in 18 months.
Consulting
Created a business plan for a strategic alliance between a worldwide distribution company and an industry-leading embedded software company where OEMs are the target customer
Developed and implemented alliance programs for a collaborative product commerce software company whose key alliance are with the “Big 5” management consulting firms
Representative Clients
Avnet Applied Computing IDC
Digital Equipment Corporation Intergraph Corporation