Rick Simon

mail@adjunct.info

Mr. Simon is a technology marketing and strategic alliance expert with executive experience at Oracle, Hewlett-Packard and leading edge enterprise software startups. He has helped firms achieve exponential growth and establish new product beachheads. Rick’s expertise is especially valued from business conception through sales ramp.

Particular strengths include the ability to:

work with executive teams to establish winning business strategies and plans
develop sound marketing strategies, including positioning, product pricing and structuring, new product launch planning and execution, marketing program development, and channel planning
market enterprise middleware and application software including DBMS, human capital management (HCM), and Customer Relationship Management (CRM)
establish and lead strategic relationships at a senior level
provide interim marketing leadership

Representative Accomplishments

Marketing and Strategy

rollout planning for a major new internet-based service offering for a leading system vendor

e-business buying habits study for leading system vendor

strategy development and investor development for a medical services ASP startup

new market research for enterprise security startup

marketing tools development for leading HCM vendor

positioning and communication planning for professional services firm

Business Creation

due diligence services, including market, technology, and financial analysis for an angel investor group

business plan development for enterprise security startup

Strategic Relationships

investor development for software and e-services ventures

strategic alliances and joint development efforts with leading HCM vendors

Recent Clients

Sun Microsystems	IBM
Lucidian Technologies (intrusion detection)	CrossLogix (enterprise entitlement)
AppWorx (system management)	Arsin Corp. (software development services)
Transium (search engine)	PhorMax (medical ASP)
Tradewinds Capital, LLC (investor group)	Kadiri Inc. (enterprise HCM software)

Previous Experience

Kadiri Inc.

Vice President of Marketing, Enterprise Software, New Product Category

Led team responsible for strategic planning, product management, lead generation, and market communications for this privately held provider of enterprise workforce management and optimization software. Rebuilt business plan, including new product growth path and new marketing/sales plan. Co-led investor development, resulting in $7 million corporate and VC financing round. Repositioned products around strategic needs of HR and Finance executives. Co-led strategic alliance and joint development efforts with leading HCM vendors.

DPR Construction Inc.

VP of Marketing, Professional Services

Established outside-the-box marketing function for this rapidly growing ($0 to $890 million in eight years, Inc. #3 fastest growing) professional services firm. Developed integrated brand identity system, including web presence (www.dprinc.com) and award-winning print materials. Designed and implemented professional services-oriented CRM system.

Gemstone Systems, Inc. (acquired by Brokat Technologies)

Director of Marketing, Enterprise Software

Led team responsible for all aspects of marketing for this privately held ODBMS developer, including product management, market communication, and telemarketing. Repositioned products to meet expectations of early adopter marketplace. Established and managed telemarketing function.

Oracle Corporation, UNIX Products Division

Director of Strategic Alliances, Enterprise Software

Led strategic alliance team for this very high growth ($28M to $600M in four years) product development division. Established Oracle on UNIX as the fastest RDBMS/platform combination in the world. Managed strategic engineering and marketing alliances with key UNIX server vendors including Hewlett-Packard, Sun Microsystems, and Sequent. Developed alliances with key suppliers of large-scale open systems technologies (VLDB support, TP monitors, system management, security). Led high-end TPC database performance characterization and marketing effort. Created Oracle for UNIX product pricing system

Hewlett-Packard Company, Commercial Systems Division

Product Manager

Launched first HP Precision Architecture (HPPA) commercial systems Led HP 3000 performance characterization and marketing efforts. Defined market requirements for MPE XL operating system.

Education

University of Chicago, Graduate School of Business, MBA (Marketing and Finance)
University of Michigan, College of Engineering, BSEE (Computer Engineering)
Graduate, FMI Leadership Institute.

Other Accomplishments

Author, "Object or Relational? A Guide for Selecting Database Technology"
Author, “Online Transaction Processing on Symmetric Multiprocessing Systems”
Business strategist to The Enterprise Network (TEN), a new company incubator.
Business plan reviewer to the Bay Area Regional Technology Alliance (BARTA).
Member, University of Chicago GSB Technology and Venture Capital Network.